-fringe button, explain why, explain how to buy (add-on to ticket sales or cash at box or cash at venue)

-merch, pics of tees & stickers, explain how it supports the fest, explain how to buy (add-on to ticket sales or cash at hq & box)

-multi-show passes, what they are, how they work, how to buy, button link to purchase

**make sure that passes are introduced well on home page and on top of ticket/show page